Digital marketing refers to the use of online platforms and technologies to promote products, services, or brands. It encompasses various strategies, such as search engine optimization (SEO), social media marketing, email campaigns, content marketing, and paid advertising, all aimed at reaching and engaging a target audience. Digital marketing offers businesses the ability to track performance in real-time, refine strategies, and reach a global audience with precision. In today’s digital age, it is an essential tool for building brand awareness, driving traffic, and increasing sales.
